TODAY WE ARE TALKING SALES AND MARKETING. NO MATTER WHAT YOUR ENDEAVOR, WHETHER IT IS EVENTS OR ANY OTHER INDUSTRY, KNOWING YOUR TARGET AUDIENCE IS PRETTY KEY. BEING CLEAR ABOUT THE IDENTITY OF YOUR IDEAL CUSTOMER HELPS ENORMOUSLY TO FOCUS YOUR MARKETING EFFORTS CORRECTLY AND GET THE BEST RESULTS. WE TALKED TO OUR VERY OWN SALES AND MARKETING DIRECTOR TONY PATETE, TO GET HIS WISDOM ON BEST PRACTICES FOR FINDING AND MARKETING TO YOUR TARGET AUDIENCE.

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