THIS COMING SUNDAY, FEBRUARY 5 IS SUPER BOWL LI, A SHOWDOWN BETWEEN THE ATLANTA FALCONS AND THE NEW ENGLAND PATRIOTS. EVEN IF YOUR'E NOT A SPORTS FAN, THE SUPER BOWL IS AWESOME FOR ALL KINDS OF REASONS. FIRST OF ALL, IT'S ONE OF THE BIGGEST EVENTS IN THE U.S. EVERY YEAR AND HAS REMAINED SUCCESSFUL FOR OVER FIVE DECADES. THE OTHER REASON EVEN NON-SPORTS FANS LOVE IT? THE COMMERCIALS! THEY MAKE YOU LAUGH, OCCASIONALLY THEY MAKE YOU CRY, AND SINCE WE LOVE THEM, WE ARE GOING TO CELEBRATE THE SUPER BOWL BY SHOWCASING OUR LIST OF THE BEST SUPER BOWL COMMERCIALS IN HISTORY--FOR THE WIN.
Read MoreTODAY WE ARE TALKING SALES AND MARKETING. NO MATTER WHAT YOUR ENDEAVOR, WHETHER IT IS EVENTS OR ANY OTHER INDUSTRY, KNOWING YOUR TARGET AUDIENCE IS PRETTY KEY. BEING CLEAR ABOUT THE IDENTITY OF YOUR IDEAL CUSTOMER HELPS ENORMOUSLY TO FOCUS YOUR MARKETING EFFORTS CORRECTLY AND GET THE BEST RESULTS. WE TALKED TO OUR VERY OWN SALES AND MARKETING DIRECTOR TONY PATETE, TO GET HIS WISDOM ON BEST PRACTICES FOR FINDING AND MARKETING TO YOUR TARGET AUDIENCE.
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