BELOW IS OUR TOP 5 LIST OF THE BEST BIG OSCARS EVENTS AND A FEW TIPS YOU CAN TAKE FROM EACH TO APPLY TO YOUR OWN EVENTS.
Read MoreSOCIAL MEDIA CAN BE ONE OF THE BEST WAYS TO MAXIMIZE THE PROMOTIONAL POWER, ATTENDANCE, EXPOSURE, AND ENGAGEMENT FOR YOUR EVENT. IF YOU KNOW EVEN BASIC INFORMATION ON HOW TO RUN A GOOD SOCIAL MEDIA GAME FOR YOUR BUSINESS AND EVENT(S), YOU WILL BE TAKING ADVANTAGE OF SOME OF THE BEST CONTEMPORARY MARKETING TOOLS OUT THERE. BONUS: THEY ARE ESSENTIALLY FREE! SO, CHECK OUT OUR QUICK PRIMER ON WHERE TO BEGIN TO BECOME A SOCIAL MEDIA MAVEN.
Read MoreWE'VE WRITTEN BEFORE ABOUT SMALL, INTIMATE EVENTS AND WE THOUGHT IT WOULD BE FUN TO INVESTIGATE WHAT IT TAKES TO PULL OF AN EVENT OF OPPOSITE PROPORTION. LARGE-SCALE EVENTS CAN BE OVERWHELMING, SO LET US TAKE THE GUESSWORK OUT OF IT FOR YOU AND HELP LAY A FOUNDATION FOR WHAT REALLY WORKS WHEN YOU'RE RESPONSIBLE FOR AN ENORMOUS EVENT. BIG EVENTS CAN GATHER AUDIENCES OF A THOUSAND PEOPLE OR MORE, SOMETIMES TENS OR HUNDREDS OF THOUSANDS. WE'VE PREVIOUSLY COVERED A COUPLE VERY SUCCESSFUL LARGE EVENTS (COMIC-CON, CES) BUT HERE'S WHAT WE THINK WILL MAKE YOUR NEXT BIG EVENT A SMASHING SUCCESS.
Read MoreWE ALL MAKE MISSTEPS FROM TIME TO TIME. AT ITS CORE, EACH MISTAKE WE MAKE IS AN OPPORTUNITY FOR GROWTH, TO IMPROVE OUR PROCESS AND OUR BEST PRACTICES. WE ASKED A FEW OF OUR MOST TRUSTED SOURCES FOR THE MOST ANNOYING GLITCHES THEY'VE EXPERIENCED AT RECENT EVENTS. THEN, WE OFFER SOME SUGGESTIONS FOR HOW TO AVOID THESE OR MAKE A COMEBACK FROM A SNAFU.
Read MoreONE OF THE WORLD'S LARGEST TECHNOLOGY CONFERENCES BEGINS TODAY IN LAS VEGAS, THE CONSUMER ELECTRONICS SHOW (CES) PUT ON BY THE CONSUMER TECHNOLOGY ASSOCIATION. THIS ANNUAL EVENT SHOWCASES INNOVATIONS IN ELECTRONICS AND TECHNOLOGY ACROSS A BROAD SPECTRUM OF APPLICATIONS: PERSONAL, HOUSEHOLD, CORPORATE, RECREATIONAL, ENTERTAINMENT--ANY ASPECT OF TECHNOLOGY THAT MIGHT BE APPEALING TO CONSUMERS.
THIS YEAR, THEIR FOCUS IS ON TWO RAPIDLY EMERGING TECHNOLOGIES: ROBOTICS AND VIRTUAL REALITY, SO THERE ARE SOME REALLY FUN THINGS TO SEE AND EXPERIENCE. BEYOND THIS, THOUGH, WE WANTED TO EXAMINE THE FOUNDATIONS OF WHAT MAKES THIS CONFERENCE COMPELLING TO MORE THAN 175,000 ATTENDEES ANNUALLY (INCLUDING MORE THAN 7500 MEMBERS OF THE MEDIA AND HUNDREDS OF GOVERNMENT OFFICIALS).
LET'S LOOK AT WHAT THEY DO WELL AND HOW YOU MIGHT BE ABLE TO APPLY THEIR IDEALS EVEN ON A SMALL SCALE FOR YOUR OWN EVENT.
Read MoreEARLIER THIS WEEK IN OUR EVENT TRENDS FOR 2017 POST, WE PROMISED A DEEP DIVE ON SOME OF THE TOPICS WE COVERED. WE WILL WORK ON THAT THROUGHOUT THIS UPCOMING YEAR. BUT ONE TOPIC SEEMED LIKE IT NEEDED ATTENTION BEFORE THE NEW YEAR. IT'S THE THING MOST BRANDS ARE STRIVING FOR: LOYALTY. WE'VE HEARD PEOPLE ARGUE THAT BRAND LOYALTY IS A THING OF THE PAST, OR THAT IT'S AN IRRELEVANT GOAL, BUT WE DISAGREE.
REPEAT BUSINESS IS ONE THING IN THE MARKETPLACE, BUT TRUE BELIEF AND REAL ALLEGIANCE IS ANOTHER. TRUE LOYALTY IS ORGANIC, BORN OF A DEEP CONNECTION BETWEEN THE COMPANY AND THE CONSUMER. SO, HOW TO APPLY THIS TO YOUR EVENTS? IF YOU PLAN TO CREATE AN ANNUAL EVENT, THIS IS ESPECIALLY IMPORTANT IN ORDER TO HAVE BOTH CONSISTENT ATTENDANCE, AS WELL AS INCREASES IN ENGAGEMENT. EVEN IF YOU DON'T HAVE AN ANNUAL EVENT IN MIND, APPLYING SOME OF THESE PRINCIPLES TO YOUR COMPANY, YOUR BRAND, OR YOUR EMPLOYEE RETENTION, CAN CREATE THE KIND OF DEVOTION ANY COMPANY WOULD BE GRATEFUL TO HAVE.