SO YOU THROW LOTS OF EVENTS. THE COMPANY YOU USE FOR EVENT PRODUCTION AND MANAGEMENT IS DOING A GOOD ENOUGH JOB. DEADLINES ARE MET, GOOD WORK IS REASONABLY PRODUCED AND ALL OF YOUR REQUESTS ARE USUALLY FULFILLED. YOU HAVE NO COMPLAINTS FROM YOUR EVENT CLIENTS, PARTNERS, OR ATTENDEES, AND PRICES SEEM COMPETITIVE.

BASED ON ALL THAT, IT’S DEFINITELY TIME FOR A CHANGE. WHAT’S THAT WE JUST SAID? CHANGE? WHY? BECAUSE IN THIS BUSINESS, GOOD ENOUGH SIMPLY ISN’T GOOD ENOUGH. WE THINK YOU DESERVE BETTER THAN OKAY AND HERE’S WHY.

SO, YOU'RE HAVING AN EVENT. IF IT'S NEW (OR YOU'RE REBRANDING) YOU'LL NEED IT TO HAVE A NAME. A GOOD NAME. WE ALL KNOW WHAT HAPPENS WHEN YOU HAVE A BAD OR INEXPLICABLE NAME (WE'RE LOOKING AT YOU JERMAJESTY JACKSON AND DIVA THIN MUFFIN ZAPPA). SURE, THOSE ARE PEOPLE, BUT EVENTS, ESPECIALLY ANNUAL ONES, CAN TAKE ON A LIFE OF THEIR OWN. WHEN PEOPLE ARE TRYING TO FIGURE OUT "IS THIS EVENT FOR ME?" SOMEHOW THE NAME NEEDS TO GIVE THEM, OR AT LEAST HINT AT, THE ANSWER. NAMING ANYTHING BADLY--IT'S JUST WRONG. SO HOW DO YOU GET IT RIGHT? WE'RE HERE WITH YOUR COMPREHENSIVE GUIDE.

WE ARE GIVING SOME SOLID ADVICE ON HOW TO MANAGE YOURSELF EMOTIONALLY WHEN THE INEVITABLE MISTAKES OCCUR. WE ALL MAKE MISSTEPS. SO WHAT TO DO WHEN YOU REALLY, REALLY MESS UP? WE'VE BROKEN THE MISTAKE-MAKING DOWN INTO THREE PHASES: BEFORE, DURING, AND AFTER AND HELPING YOU FIGURE OUT HOW TO RECOVER EVEN IF YOUR MISTAKE IS A BIGGIE. 

BELOW IS OUR TOP 5 LIST OF THE BEST BIG OSCARS EVENTS AND A FEW TIPS YOU CAN TAKE FROM EACH TO APPLY TO YOUR OWN EVENTS. 

SOCIAL MEDIA CAN BE ONE OF THE BEST WAYS TO MAXIMIZE THE PROMOTIONAL POWER, ATTENDANCE, EXPOSURE, AND ENGAGEMENT FOR YOUR EVENT. IF YOU KNOW EVEN BASIC INFORMATION ON HOW TO RUN A GOOD SOCIAL MEDIA GAME FOR YOUR BUSINESS AND EVENT(S), YOU WILL BE TAKING ADVANTAGE OF SOME OF THE BEST CONTEMPORARY MARKETING TOOLS OUT THERE. BONUS: THEY ARE ESSENTIALLY FREE! SO, CHECK OUT OUR QUICK PRIMER ON WHERE TO BEGIN TO BECOME A SOCIAL MEDIA MAVEN. 

IF YOU WERE ONE OF THE OVER 100 MILLION PEOPLE WHO WATCHED THE SUPER BOWL THIS PAST SUNDAY, YOU CAUGHT A HISTORY-MAKING GAME, A SPECTACULAR HALFTIME SHOW, AND MOST IMPORTANTLY FOR OUR PURPOSES, A MAJOR EVENT. A FEW MONTHS AGO, WE WROTE A POST ALL ABOUT LIGHTING INNOVATIONS IN THE EVENT INDUSTRY. AFTER WHAT WE SAW OF THE SUPER BOWL HALFTIME SHOW, WE THOUGHT REVISITING THIS TOPIC WAS DUE. WE DUG UP A FEW OTHER LIGHTING FEATURES WE MISSED ON OUR FIRST LIST AND A FEW WE THOUGHT MIGHT BE WORTH CONSIDERING FROM THE SUPER BOWL. 

THIS COMING SUNDAY, FEBRUARY 5 IS SUPER BOWL LI, A SHOWDOWN BETWEEN THE ATLANTA FALCONS AND THE NEW ENGLAND PATRIOTS. EVEN IF YOUR'E NOT A SPORTS FAN, THE SUPER BOWL IS AWESOME FOR ALL KINDS OF REASONS. FIRST OF ALL, IT'S ONE OF THE BIGGEST EVENTS IN THE U.S. EVERY YEAR AND HAS REMAINED SUCCESSFUL FOR OVER FIVE DECADES. THE OTHER REASON EVEN NON-SPORTS FANS LOVE IT? THE COMMERCIALS! THEY MAKE YOU LAUGH, OCCASIONALLY THEY MAKE YOU CRY, AND SINCE WE LOVE THEM, WE ARE GOING TO CELEBRATE THE SUPER BOWL BY SHOWCASING OUR LIST OF THE BEST SUPER BOWL COMMERCIALS IN HISTORY--FOR THE WIN.