SO, YOU'RE HAVING AN EVENT. IF IT'S NEW (OR YOU'RE REBRANDING) YOU'LL NEED IT TO HAVE A NAME. A GOOD NAME. WE ALL KNOW WHAT HAPPENS WHEN YOU HAVE A BAD OR INEXPLICABLE NAME (WE'RE LOOKING AT YOU JERMAJESTY JACKSON AND DIVA THIN MUFFIN ZAPPA). SURE, THOSE ARE PEOPLE, BUT EVENTS, ESPECIALLY ANNUAL ONES, CAN TAKE ON A LIFE OF THEIR OWN. WHEN PEOPLE ARE TRYING TO FIGURE OUT "IS THIS EVENT FOR ME?" SOMEHOW THE NAME NEEDS TO GIVE THEM, OR AT LEAST HINT AT, THE ANSWER. NAMING ANYTHING BADLY--IT'S JUST WRONG. SO HOW DO YOU GET IT RIGHT? WE'RE HERE WITH YOUR COMPREHENSIVE GUIDE.

Read More