WE ALL KNOW THAT GOOD FOOD, A BEAUTIFUL VENUE, A COMPELLING THEME, A GREAT SUPPORT STAFF ARE AMONG THE THINGS THAT AMAZING EVENTS ARE MADE OF. AND YET, EVEN WITH ALL OF THOSE ELEMENTS IN PLACE, THERE IS A CERTAIN SOMETHING, THAT IF IT'S MISSING, YOU REALLY KNOW IT. IF IT'S THERE, YOU MIGHT NOT REALLY BE ABLE TO PINPOINT WHAT IT IS THAT MADE AN EVENT SO INCREDIBLE. IT'S KIND OF LIKE THE HOLIDAYS--IT'S NOT ABOUT THE TREE OR THE MENORAH, THE GIFTS, OR THE LIGHTS. THERE IS AN EPHEMERAL QUALITY THAT IS HARD TO PUT YOUR FINGER ON, A KIND OF MAGIC, IF YOU WILL, THAT MAKES EVENTS TRULY MEMORABLE. SO, IF YOU CAN'T ACTUALLY PLAN FOR AND MANUFACTURE THIS GREATNESS, HOW DO YOU NURTURE THE OPPORTUNITY FOR A REALLY AUTHENTIC AND MEANINGFUL EXPERIENCE? LET'S FIND OUT...

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